Coke Zero Sugar and Diet Coke are both sugar-free soft drinks from Coca-Cola, but they have distinct differences in flavor, formulation, and marketing. Here are the main differences:

1. **Flavor Profile**:
   - **Coke Zero Sugar**: It is designed to taste more like the original Coca-Cola, with a flavor profile that mimics the taste of classic Coke. It uses a combination of aspartame and acesulfame potassium as sweeteners to achieve this taste.
   - **Diet Coke**: This has a different flavor from the original Coca-Cola. It is less sweet and has a unique taste that is distinctly different from both Coke and Coke Zero. Diet Coke uses aspartame as its primary sweetener.

2. **Formulation**:
   - **Coke Zero Sugar**: Formulated to be a closer alternative to Coca-Cola classic in terms of taste but with zero calories and sugar.
   - **Diet Coke**: It was introduced in 1982 as a diet alternative and developed its formula separately from the original Coke.

3. **Branding and Target Audience**:
   - **Coke Zero Sugar**: Mostly marketed towards a younger demographic and highlighting its similarity to classic Coca-Cola.
   - **Diet Coke**: Traditionally marketed towards health-conscious consumers and has a more refined branding appeal.

4. **Calories and Sweeteners**:
   - Both drinks are calorie-free. However, the sweeteners used can impact taste—Coke Zero's formulation aims for a closer approximation to the flavor of traditional Coke, while Diet Coke has its own unique taste profile.

In summary, the choice between Coke Zero and Diet Coke often comes down to personal taste preference.

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